Comments on: If Open Source is the future of software … http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/ Open Source Marketing Tue, 02 Dec 2008 00:55:25 +0000 http://wordpress.org/?v=2.6.1 By: Geoff hi-tech Dodd http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-247 Geoff hi-tech Dodd Tue, 11 Mar 2008 13:43:42 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-247 I really like 'Open Source Marketing is TRUST based marketing.' This really gives it a huge advantage over the monolithic giants who avoid transparency because they hide tricks from the consumer. OSS ought not to contain such 'tricks.' Neat Howells 10 Rules. GD. I really like ‘Open Source Marketing is TRUST based marketing.’ This really gives it a huge advantage over the monolithic giants who avoid transparency because they hide tricks from the consumer. OSS ought not to contain such ‘tricks.’ Neat Howells 10 Rules. GD.

]]> By: Ian’s Blog » Blog Archive » A Marketing Model for Open Source http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-246 Ian’s Blog » Blog Archive » A Marketing Model for Open Source Tue, 13 Mar 2007 11:01:57 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-246 [...] A year ago I wrote “Howells Ten Rules for Open Source Marketing“. This generated a lot of positive feedback and was featured in “Enterprise Open Source Journal” Alfresco is looking like it will be the fastest growing company I have been at. This made me review the rules and also think about a simple marketing model for open source. Marketing models are often dominated by position - Position in the technology adoption life cycle or Position relative to competitors. I have previously worked for companies focused on crossing the chasm in the early days and later being leaders. I have also worked for companies that were number 2 to a dominant player. The marketing models we used and the understanding of them was critical as it drove a coherent approach to: [...] [...] A year ago I wrote “Howells Ten Rules for Open Source Marketing“. This generated a lot of positive feedback and was featured in “Enterprise Open Source Journal” Alfresco is looking like it will be the fastest growing company I have been at. This made me review the rules and also think about a simple marketing model for open source. Marketing models are often dominated by position - Position in the technology adoption life cycle or Position relative to competitors. I have previously worked for companies focused on crossing the chasm in the early days and later being leaders. I have also worked for companies that were number 2 to a dominant player. The marketing models we used and the understanding of them was critical as it drove a coherent approach to: [...]

]]> By: Vinod http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-245 Vinod Mon, 03 Jul 2006 01:59:14 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-245 Brilliant! For someone who is new to the OSS community (although having been around in the software business for almost a decade) this gives me the difference in marketing between traditional and OSS firms. Brilliant! For someone who is new to the OSS community (although having been around in the software business for almost a decade) this gives me the difference in marketing between traditional and OSS firms.

]]> By: hardwyrd http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-244 hardwyrd Thu, 06 Apr 2006 03:12:09 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-244 I appreciate and definitely agree on the rules that you put up in this article. Really makes sense. Anyways, I linked to your blog instead of subscribing to rss. Im lazy :) Regards1 I appreciate and definitely agree on the rules that you put up in this article. Really makes sense.

Anyways, I linked to your blog instead of subscribing to rss. Im lazy :)
Regards1

]]> By: IF (Preview) http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-243 IF (Preview) Mon, 03 Apr 2006 05:22:01 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-243 <strong>Ten Rules For Open Source Marketing</strong> From his experience in open-source software, one marketer has written ten rules for Open Source Marketing. Ten Rules For Open Source Marketing

From his experience in open-source software, one marketer has written ten rules for Open Source Marketing.

]]> By: IF http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-242 IF Mon, 03 Apr 2006 03:31:32 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-242 <strong>Ten Rules For Open Source Marketing</strong> From his experience in open-source software, one marketer has written ten rules for Open Source Marketing. Ten Rules For Open Source Marketing

From his experience in open-source software, one marketer has written ten rules for Open Source Marketing.

]]> By: Reuven Cohen http://blogs.alfresco.com/wp/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-241 Reuven Cohen Wed, 29 Mar 2006 19:34:11 +0000 http://blogs.alfresco.com/ianh/2006/03/29/if-open-source-is-the-future-of-software/#comment-241 To me open source marketing is about strength in numbers. I'd rather have 100,000 free users with 1000 paying customers then just 1000 paying customers. The second key component in open source marketing is the use of "beta" releases. It used to be unheard of to release "beta" software to the public. Software companies would go through extended development cycles fully testing and hopefully releasing stable versions with fancy titles like XP, MX, CS or 2.0. (Vista?). Typically these proprietary software applications are tested by a small group of internal Q&A people. By releasing your software as an open source project, you not only gain greater visibility, but also a greater potential pool of developers, contributors and hopefully end customers. A good example of this is our soon to be released <a href="http://www.enomalism.com" rel="nofollow"> Open source Xen Virtualized management console <b>"Enomalism"</b></a>. We have yet to release any code and already have more then 500 registered beta testers signed up to try out the software. Of those 500 or so beta testers we estimate that approximately 50 or so will end up purchasing additional support and development services, more then covering the initial development costs. To me open source marketing is about strength in numbers. I’d rather have 100,000 free users with 1000 paying customers then just 1000 paying customers.

The second key component in open source marketing is the use of “beta” releases. It used to be unheard of to release “beta” software to the public. Software companies would go through extended development cycles fully testing and hopefully releasing stable versions with fancy titles like XP, MX, CS or 2.0. (Vista?). Typically these proprietary software applications are tested by a small group of internal Q&A people. By releasing your software as an open source project, you not only gain greater visibility, but also a greater potential pool of developers, contributors and hopefully end customers.

A good example of this is our soon to be released Open source Xen Virtualized management console “Enomalism”. We have yet to release any code and already have more then 500 registered beta testers signed up to try out the software. Of those 500 or so beta testers we estimate that approximately 50 or so will end up purchasing additional support and development services, more then covering the initial development costs.

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