Review of the Rules in Action - A View from LinuxWorld Boston
Wednesday, April 19th, 2006I spent a week at Boston at LinuxWorld and it made me think about a number of rules I had written
Rule 5 - There was a genuine parallel universe of products at the show
But more specifically Rule 6. Users have a new discovery and acquisition process.
What brought this home was that the show was quiet and previously we had done a joint webinar with MySQL and had 290 people registered and 129 attending. Open Source people are technically savvy and use these new mediums more. In that spirit we rolled out 2 Podcasts. The first was with our Co-Founder John Newton talking about Alfresco today and in the future. The second Podcast was with Kevin Cochrane discussing Web Content Management and Alfresco’s plans. Go to iTunes Podcasts and search for open source and you will see Alfresco top of the list.
This brings in Rule 3 in that the cost of the infrastructure to deliver trust based marketing is there and is very low-cost. At a show, the larger companies can have large, big budget stands dwarfing the new open source companies. In the new world, the medium doesn’t distinguish big from small and Alfresco is ahead of the major billion dollar proprietary companies. These new mediums are tailored for modern open source companies which also brings in Rule 2. The strength of large companies is their size and budget. But therein lays a weakness - their bureaucracy.
This week I’ll review some other overall core principles on stages in the market and where open source is. Then we’ll dive into the rules in more detail.