The Brits are nothing if not polite but even so there were more than a couple snickers last December when I mentioned to the Alfresco management team that we had just hosted our first twebinar.
By that time, I was already deep into what could only be described as a Twitter fever. Some people may consider the sound that the TweetDeck makes each time a new tweet arrives as shrill or even startling, but it had become part of the fabric of my everyday life.
For the first couple weeks whenever I heard that sound, I couldn’t help but stop what I was doing and read each tweet. If there was a link, I visited each link. Maybe the isolation of working from home intensified my fascination with Twitter. It provides a substitute for those casual conversations you have with colleagues.
Since then I’ve learned to filter the tweet stream, especially important now that I follow more than 300 people. I keep a global search on topics that interest me like alfresco, cmis, ecm and open source.
As the Alfresco Community Manager, my role is to connect like-minded members, remove obstacles, provide useful resources and in general, keep things moving in the right direction. How do I do this? First, I need to have a deep understanding of the challenges community members face, what is working and what is not working.
Until recently, I’ve relied on community members to email me or post their input on the forums. While I still encourage this, I’ve come to consider these as low impact forms of communication. Email is a one-to-one transaction; the forums are better but are still closed circuits.
Twitter, on the other hand, allows us to interact in an open, transparent fashion and the conversation is amplified by our network of followers and by our followers retweeting the message.
It is easy to write a tweet, there is no expectation of a response and the tone is typically positive. With Twitter, you can just put it out there and see what happens. Good, bad or indifferent, these tweets allow me to discover what I need to know and to keep current as things change, as they do all of the time.
In addition, I’ve made several new connections through Twitter including a partner who is active in Brazil. She has offered to help organize a Brazil meetup and to moderate the new Brazil forums. I’ve been able to share community news, spotlight some of our top achievers and to provide links to resources.
Yes, sometimes you might see me tweet on a college basketball game, the unrelenting Chicago winter or even a TV show but I’m also finding better ways to do my job. I am a big fan of the tweet. Comments, suggestions? You can find me on Twitter at http://twitter.com/nancygarrity.
Next post, I’ll fill you in on how other Alfrescans are using Twitter. You can find a list of Alfresco staffers who are active on Twitter here.